Holly Gallagher approached me to create promotional materials including a bespoke illustration for her latest show Tensile Strength (or How to Survive at Your Wit’s End). Holly is a theatre maker, director and facilitator who was keen to create a recognisable brand for herself and have promotional materials for her shows that will stand out from the crowd. The goal was to create bold promotional items, but also set a distinct style, colour palette, font choices etc. so Holly’s future shows can follow suit.
The show was produced and commissioned by ARC Stockton, and funded by Arts Council England, and supported as part of the Third Angel Mentoring Scheme 2017 in association with Sheffield Theatres.
Tensile Strength (or How to Survive at Your Wit’s End) tells the story of three different characters all experiencing stress and starting to feel like everything is a Bit Too Much. The stage is full of buckets which act as a metaphor for stress, at one point in the show, the audience is asked: Imagine you have a bucket; and all the things you have to cope with in life as water going into that bucket. Raise your hand if your bucket is A) Empty B) Half full C) Overflowing. After discussing the show with Holly we decided an illustration involving a bucket would be the perfect for the promotional materials.