Stephanie's Dog Training
It was important to set Stephanie’s Dog Training apart from competitors, this logo was developed with Stephanie’s love of contemporary logos in mind. Using an iconic circular shape, clean lines and modern fonts, it is vastly different from typical logos in this industry. Stephanie was keen to use a dog icon as the main feature.
I based the illustration on Esther, Stephanie’s dog, to give the brand a more personal touch, instead of using a generic dog shape, this adds a little personality and uniqueness to the brand. We went for an earthy, grey toned palette to avoid the clinical blue and turquoise that is often used for pet services, this adds a warm friendly feel to a business that is all about creating a strong bond between owners and their dogs.